The Communication Principles in the Quran: a Study to An-Nida Verses

Communication is the basic human needs. Communication is the receiving and giving action such information or message as we need. Basically, there are several elements of communication: source, message, channel, and receiver and completed with feedback and environmental. This thesis describe about The Communication Principles in the Quran: A Study to An-Nida Verses. There are forty seven verses about an-Nida based on term nada. Quran as media of communication, God and His creature. Quran use different word to show the communication activities such as: yuridu, ya’muru, yasya, kutiba, yaqdzi and fi’il amri. In an effort to understand the Qur'an and pass it to anyone is a communication activity. The things that can be used as evidence to understand the Quran as communication activities are reading (al-‘Alaq: 1-2), remember (Abasa: 11-12), study (Ali Imran: 79), finding explanation (al-Furqan: 33), take action (al-Furqon: 52). In communication, there are eight ethic codes that accordance with Islamic teach: responsibility, freedom, independency, sincerity, truthfulness, accuracy, impartiality, fair play, and decency. Here the writer search in Maryam: 3, story about Prophet Zakariya who ask son to God for his preaching continuity because he was grow old and his wife was barren. In this communication Prophet Zakaria and God as a communicator while he can be communicant at same time. The message is Zakariya prayer. Gabriel as channel to delivery message from God. Praying as media to express his wish. The son is his happiness concept. The setting is his condition and psychological side. The feedback God granted and safe him by his son. While in Hud: 45, this case bout Prophet Noah who ask his son being safe when flood came, but God did not granted his prayer because his son was bad boys. In this communication Prophet Noah and God as a communicator while he can be communicant at same time. The message is Noah prayer. Praying as media to express his wish. The son being safe is his happiness concept. The setting is flood. The feedback God disagree his wish and God did not granted his prayer, and then Noah happiness concept did not happen. From the research the writer can conclude that the communication is more important and do as on ethic, because wrong communication it will be wrong in meaning, understanding and interpretation. Also the process of revelation is the process of delivering the message which God words (kalam Allah) is a message (ar-risalah). In other words, God as source, Prophet Muhammad as receiver, communication codes is Arabic language, and Gabriel as channel. The noise was from Quraisy or Arabian societies who disturb Muhammad’s preaching. The feedback was Arabian society who embraces Islam and rejects Muhammad’s preaching. Besides, the language style of the Quran to communicate, metaphor is one of the most frequently used in al-Quran, such as: Tasybih, Majaz, Kinayah and Isti’arah