An Analysis of Factors Influencing Corporate Social Responsibility at Equity Bank Limited

The main objective was to establish the factors influencing corporate social responsibility at Equity Bank ltd. The study targeted 130 employees and 100 community members. The study used simple random sampling techniques. The completed questionnaires were edited for completeness and consistency. It will then be analyzed using descriptive statistics and inferential statistics; correlation analysis, by use of Statistical Packages for Social Sciences (SPSS). The study found that aspects of leadership such as innovation vision, environmental uncertainty, charismatic leadership style, empowering employees to innovate and interactive leadership influence corporate social responsibility. It is concluded that commitment to CSR projects, capacity of the management to align the CSR programs to business objectives and coordination of the CSR programs are the main aspects of capacity of the management that influence the corporate social responsibilities in the company. The study further deduces that government policies influence the CSR programs at Equity Bank Ltd. On organizational policies, the study concludes that organization policies influences CSR in the institution through the institution’s policies are consistent with the CSR strategy. The study recommends that the organization should enhance its organizational leadership to influence CSR. The study also recommends that for the organization to realize full benefits of CSR the capacity of the management should enhance managements’ commitment to CSR projects, capacity of the management should be aligned the CSR programs to business objectives. The government should introduce legal arrangement which relate to the social obligation of the company. The study thus recommends that the institutions implementing CSR programs should ensure there is a systematic relationship between formal planning and performance, long-range planning for implementation of CSR programs in the company, institution's policies should provide overall framework for CSR strategy implementation, powerful driving force in implementation of CSR programs through institution's policies and that the process of engagement should create a dynamic context of interaction.