The 2000 dot-com crash and the 2008 subprime crisis have fueled the belief that the two classical paradigms of economics, the invisible hand and the rational agent, are not well appropriate to describe market dynamics and should be abandoned at the benefit of alter- native new theoretical concepts. At odd with such a view, using a simple model of choice dynamics from sociophysics, the invisible hand and the rational agent paradigms are given a new legitimacy. Indeed, it is sufficient to introduce the holding of a few intermediate mini market aggregations by agents sharing their own private information, to recenter the invisible hand and the rational agent at the heart of market self regulation. An elasticity is discovered in the market effi...