The Analysis Of Presupposition Of Slogans In Posters And Social Media Advertisement In Banjarmasin

This Research is describes about the presupposition in slogans of advertisement. This research is analyzed the utterance and types of presupposition of slogans in posters and social media advertisement in Banjarmasin. The theory that used in this thesis is Yule’s theory (1996) which divided types of presupposition into 6 types, namely; existential presupposition, factive presupposition, lexical presupposition, structural presupposition, non-factive presupposition, and counterfactual presupposition. \ud The subject in this research is slogan in posters and social media advertisements. The object of this research is presupposition in the slogans of advertisement.The method of this research is used qualitative descriptive method. To collect the data the researcher used some technique such as taking and selecting the pictures of slogan advertisement from posters in Banjarmasin and social media such as facebook, blackberry messenger and instagram. \ud The result of this research is from thirthy slogan in posters and social media advertisements, the researcher has found 35 presupposition. The presupposition are; 17 existential presupposition or about 48%, there are 9 factive presupposition or about 26%, there are 6 lexical presupposition or about 17%, there are 2 non- factive presupposition or about 6%, and there are 1 structural presupposition or about 3%. This research indicates that only 5 types of presupposition which are found in slogans of advertisement and the most dominant type of presupposition is Exsistential Presupposition