Reporting on health-related research in two prestigious Brazilian newspapers

OBJECTIVES: The dissemination of health-related news through newspapers can influence the behavior of patients and of health care providers. We conducted a study to analyze the characteristics of health-related research published by two leading Brazilian newspapers. METHOD: We retrospectively evaluated health-related news published in the electronic versions of the newspapers Folha de Sao Paulo and O Estado de Sao Paulo over a period of three months (July through September, 2009). Only articles mentioning medical research were included. The articles were categorized according to topic, source, study location and the nature of the headline. We also analyzed the presence of background information on the topic, citations of medical periodicals, national contextualization and references to products or companies. RESULTS: Scientific research articles corresponded to 57% and 20% of health-related articles published by Folha de Sao Paulo and O Estado de Sao Paulo, respectively. Folha de Sao Paulo published significantly more articles about national studies, and most articles were written by its own staff. In contrast, most articles in O Estado de Sao Paulo came from news agencies. Folha de Sao Paulo also better contextualized its reports for Brazilian society. O Estado de Sao Paulo tended to cite the name of the periodical in which the study was published more frequently, but their articles lacked national contextualization. CONCLUSION: The results showed a significant difference in the way in which the studied newspapers report on health-related research. Folha de Sao Paulo tends to write its own articles and more frequently publishes the results of national research, whereas O Estado de Sao Paulo publishes articles that originate in news agencies, most of which have little national contextualization