O lighting design sob a perspectiva do design estrat??gico: constru????o de atmosferas para experi??ncia

A utiliza????o de elementos e est??mulos sensoriais no projeto de um ambiente proporciona a constru????o de atmosferas, que interferem diretamente na percep????o que os usu??rios ter??o do ambiente. Esta pesquisa explora o lighting design como elemento chave na constru????o de uma atmosfera, associado ?? cor e din??micas de movimento da luz, buscando a constru????o de significados e a cria????o de v??nculos entre usu??rio e ambiente. O trabalho foi desenvolvido a partir de pesquisa te??rica, que buscou revisar conceitos como atmosfera e experi??ncia a partir da l??gica do design estrat??gico; e de um estudo experimental, que considerou a constru????o de duas atmosferas e buscou avaliar a percep????o dos usu??rios. Resultados demonstraram que a cria????o estrat??gica de atmosferas permite potencializar a experi??ncia do usu??rio no ambiente, a partir da percep????o do usu??rio sobre a atmosfera proposta.The use of elements and sensory stimuli in the design of an environment provides the construction of atmospheres, which directly interferes with the perception that users have of the environment. This research explores the lighting design as a key element in building an atmosphere associated with the color and dynamic movement of light, seeking the construction of meanings and the creation of links between user and environment. The work was developed from theoretical research, which sought to revise concepts like atmosphere and experience from the logic of strategic design, and an experimental study, which considered the construction of two atmospheres and sought to evaluate the perception of users. Results demonstrated that the strategic creation of atmospheres allows enhancing the user experience in the environment, from the user's perception about the atmosphere proposal