Design e cultura nos servi??os de acesso a m??sica digital na internet

O consumo de m??sica digital na Internet tem sido um dos temas dominantes para a ind??stria fonogr??fica, e para estudiosos de ??reas de inova????o e cultura. Essa pesquisa tem como objetivo elucidar a complexa rela????o entre o setor fonogr??fico e o consumidor, no contexto da Internet, analisando aspectos culturais dos posicionamentos de cada agente. Utiliza-se o Design Estrat??gico para avaliar a evolu????o do processo de consumo de m??sica. Durante o trabalho, buscou-se inicialmente compreender a natureza da inova????o no setor; os contextos hist??ricos que causam essa inova????o; a cultura de consumo de m??sica digital e a pirataria; e o papel do artista musical na cadeia produtiva desse segmento. Atrav??s do m??todo qualitativo, utilizando entrevistas e a t??cnica focus group, foram identificados os diferentes discursos que sustentam as atividades de consumo, e o posicionamento dos diferentes atores deste processo. A partir dos resultados desse trabalho foram propostas melhorias para o setor.Digital music consumption on the Internet has been a dominating theme for the recording industry, as well as for scholars within the areas of innovation and culture. The aim of this research is to elucidate the complex relations between recording industry and consumer in the context of the Internet, analyzing the cultural aspects of each agent's position. Subjects which have been examined include the nature of innovation in the industry; the historical contexts which have led to this innovation; digital music consumption culture and piracy; and the role of the recording artist in the production chain. By means of qualitative methods, using interviews and the focus group technique, different discourses have been identified which sustain the activities of consumption, as well as the positions of different actors which participate in this process. Through the perspective of the discipline of strategic design, this study concludes with an evaluation of the evolution of the music consumption process, and improvement proposals for the recording industry