Internacionaliza????o de empresas via cons??rcio de exporta????o

No Brasil existem cerca de cinco milh??es de micro e pequenas empresas, grande parte destas n??o tem conhecimento do com??rcio internacional. At?? h?? pouco tempo, atuar em mercados externos era para as grandes empresas. Hoje, os pequenos neg??cios est??o ganhando espa??o e exportando seus produtos para diferentes pa??ses. Sabe-se da limita????o de recursos financeiros, de pessoal e informa????es que impedem o crescimento destas em atuar no mercado externo. No entanto, estas barreiras podem ser superadas atrav??s de alian??as estrat??gicas. Este estudo busca analisar a internacionaliza????o de nove empresas, a partir de um cons??rcio de exporta????o no setor de m??veis, situado na Serra Ga??cha. O cons??rcio de exporta????o ?? um tipo de alian??a estrat??gica, no qual empresas de pequeno porte buscam atrav??s de uma uni??o solucionarem problemas comuns. O m??todo seguido neste trabalho ?? o estudo de caso. Para a sua elabora????o foram entrevistados o presidente e o gerente de vendas do cons??rcio, dois diretores e dois gerentes de exporta????oThere are approximately five millions of small companies in Brazil. Among them, the majority have no knowledge on international markets. Until recently, only large companies sought to develop actions related to internationalization. Today, small businesses also are seeking this type of opportunity through exports to different countries. It is well known that the scarcity of financial resources, skilled people and information are constraints for these companies. However, those constraints may be overcome through strategic alliances. This study aims to analyze the internationalization of an export consortium from the furniture industry located in the state of Rio Grande do Sul, Brazil. The export consortium is a type of strategic alliance. One of this objective is to face shared problems. The research method was a case study. We interviewed: the chairman and the sales manager of the consortium; two directors and two export managers from the companies of the consortium; and two directors of companies that no l