A reinven????o do trailer como experi??ncia audiovisual aut??noma

Esta disserta????o discute a produ????o audiovisual atrav??s do objeto trailer. Busca reinvent??-lo a partir da desconstru????o do seu car??ter hegem??nico publicit??rio, considerando as potencialidades que o fazem uma m??quina desejante que agencia novas experi??ncias audiovisuais, as quais conjugadas num arquivo articulam marcas de autonomia da produ????o e da est??tica trailer??fica. A metodologia expressa sustenta-se em dois conceitos chave: o de desconstru????o, a partir de Derrida, e o de arquivo, de Michel Foucault. Ou seja, trata-se de descentralizar a publicidade no trailer, e observ??-lo em manifesta????es e express??es minorit??rias, para, ent??o, conjug??-las em um arquivo onde o imbricamento das rela????es evidencia opera????es aut??nomas desta m??quina comunicante.This work discusses the audiovisual production through the object trailer. Seeks to reinvent it throughout the deconstruction of its hegemonic publicitary character, considering its potentialities that make it a desiring-machine that arranges new audiovisual experiences which combined in an archive articulate aesthetic and productive autonomy marks. The methodology constructed has its basis in two key concepts: deconstruction, by Derrida, and archive, by Michel Foucault. Therefore publicity is no longer central in the trailer, which minorities??? manifestations and expressions become focus of the observation, so they can be gathered in an archive where the relations show the autonomous operations of this communicative machine