At bars, coffee shops and restaurants of Porto Alegre:material culture and the modern ideas in mid-twentieth century.

Durante a primeira metade do s??culo XX, a cidade de Porto Alegre/RS, experimentou transforma????es e reformas urbanas importantes, tais como a abertura e alargamento de avenidas, a edifica????o do novo porto e o sens??vel melhoramento da zona portu??ria, assim como a constru????o dos primeiros arranha-c??us e a verticaliza????o da paisagem urbana. Sobretudo na zona central da cidade, a intensifica????o do processo de moderniza????o esteve paralelamente associada a novas pr??ticas sociais e novas experi??ncias vividas por diferentes grupos sociais porto-alegrenses. Nesse sentido, os caf??s, os restaurantes, os bares e os hot??is foram espa??os p??blicos tipicamente urbanos que propiciaram toda a sorte de rela????es sociais, onde eram propagados e exibidos os valores associados ao ide??rio moderno. Assim sendo, esta pesquisa investiga como a lou??aria de mesa empregada por estabelecimentos comerciais da capital ga??cha agiu na produ????o e manuten????o de grupos sociais identificados com um estilo de vida urbano, elitista e moderno. A abordagem do ator-rede, aplicada ao presente estudo de arqueologia hist??rica, permitiu rastrear a indefect??vel a????o de lou??as comerciais em documentos administrativos, cr??nicas, registros f??lmicos e no cotidiano da popula????o portoalegrense. Ao perseguir estes objetos em diferentes fontes de informa????o, buscouse enfatizar a dimens??o n??o humana das rela????es sociais, considerando especialmente a participa????o na lou??aria comercial na constru????o e manuten????o de uma masculinidade hegem??nica notadamente inserida em uma ordem urbana, industrial, burguesa e capitalista uma sociedade moderna.During the first half of the twentieth century, the city of Porto Alegre/RS, experienced great transformations and urban reforms, such as opening and widening of streets,construction of the new port and the substantial improvement in the harbor area, and the construction of the first skyscrapers and verticalization of the urban landscape. Especially in downtown, the intensification of the modernization process was simultaneously associated with new social practices and new experiences of different social groups in Porto Alegre. In this sense, coffee shops, restaurants, bars and hotels were typically urban public spaces that favored all kinds of social relations, where were propagated and displayed the values associated with modern ideas. Therefore, this research investigates how the commercial tablewares in the state capital acted in the production and maintenance of social groups identified with an urban, elitist and modern lifestyle. The actor-network approach, applied to the present study of historical archeology, allowed tracing the unfailing action of the commercial wares in the chronics, administrative documents, filmic records and daily life of the population of Porto Alegre. By pursuing these objects in different information sources, we sought to emphasize the non-human dimension of social relations, especially considering the participation of the commercial tablewares in the construction and maintaining of the a hegemonic masculinity. Masculinity pattern notably inserted into an urban, industrial, bourgeois and capitalist order - a modern society