Creativity: Core to Sustain Interest

Creativity is the process of bringing something new into being. It is the act of turning new and imaginative ideas into reality. It’s about using your whole brain, not just one side or the other. If you have ideas, but don’t act on them, you are imaginative but not creative. Creativity involves two processes: thinking, then producing. Creativity adds to everyone’s personal and professional bottom line and is where innovation and excellence begins