Aesthetization of design

The student will focus on domination of aesthetic parts in design. This tendency is reflected by Czech colloquial terms too. The word "dizajnový" is used for a nice thing in contemporary language. There is a current state of design where aesthetic parts of design exceed practical parts. This reductional level is used and strengthened by massmedia (Designboom, Wallpaper etc.) and art galleries (e.g. DOX, GASK in the Czech Republic and Guggenhem museum and MoMA in foreign countries). It looks that the aim of design is beautification of things. That is thanks to the rising influence of aesthetics in vast majority fields of design. But isn´t the consequence of this, simplifying or depreciation of the meaning of the term design