Business in Rural Tourism

The aim of the thesis Business in Rural Tourism is an analysis of the possibilities and conditions of business in rural tourism for the selected entity in South Bohemia. It was prepared a literature review, which includes general knowledge about tourism and about the specificity of rural tourism. Primary information was collected from a field survey questionnaire. There was analysed southern Bohemia visitor´s interest of accommodation in the country, rural tourism, agrotourism and the leisure activities which visitors prefer. In the practical part there was analysed an external environment - South Bohemia area, particularly Česká Kanada. On the basis of these findings there was created the proposal for improving selected entity - upgrades to existing services and products