The offer of investment products for individual clients in the Czech Republic

This bachelor thesis deals with investment products for individual clients which are provided by the banks in the Czech Republic. Given that banking is becoming ever more competitive, for banks is very important to tailor investment services to the needs of their clients. The main aim is to compare the offer of investment products in three chosen banks in the Czech market which are Československá obchodní banka, a. s., UniCredit Bank, a. s. and GE Money Bank, a. s. There are examined differences in investment banking services like a number of offered investment products, banking charges and used processes. According to gained knowledge of banking offers a suitable model portfolio for four clients with a different types of investment profile are created. The model situations are distributed based on the client's relation to the guaranteed yield to maturity and to the risk, previous experience with investing or the amount of free funds, which the client wants to evaluate