Využití eye-trackingové analýzy při hodnocení uživatelského rozhraní webových stránek

This thesis deals with eye-tracking method in evaluation of web user interface in the context of user experience. The user interface is tested in the plane of visual design, information architecture and interaction design. Metodology of thesis was based on two techniques the first one is called eye-tracking and latter is in-depth interviewing. Based on results in the practical part, some suggestion for webmas-ter of testing website has been made