Uplatnění konceptu společenské odpovědnosti v malých a středních podnicích

This diploma thesis disserts on the application of the concept of corporate social responsibility (CSR) in small and medium-sized enterprises (SMEs). The first part of the thesis starts with the evaluation of current trends and attitudes to social responsibility, it distinguishes the CSR concept, its historical evolution, the fields, dimensions and characteristics of the concept and it discusses its application, evaluation and report. Following the use of theoretical knowledge a set of questions for the application of CSR in SMEs primary research analysis is proposed. This diploma thesis, in practical part, evaluates general opinions about CSR in SMEs, it estimates the level of perception of attitudes to demonstrations, motives, barriers and stakeholders SMEs when using CSR and it evaluates realized responsible activity MSP. Subsequently evaluates the perception of the factors influencing the CSR concept level and realized SMEs responsible activity using composite indicators. At the base of analysis results we formulate the recommendations for the support of implementation of CSR in SMEs