Možnosti rozvoje cestovního ruchu mikroregionu Rokytná

The diploma thesis is focused on the evaluation of the tourism potential in the microregion Rokytná and on possibilities of tourism development. At first, a literature review was made, with the basic terms such as tourism, regional development and sustainable development, there were also described methods for assessing tourism potential. Afterwards, microregion Rokytná was characterized and the tourism potential in territory was evaluated according to method by Bína (2010), which was modified for the evaluation of the microregion. It was also made the analysis of urban plans of two selected villages in the microregion. In the end, measures to support the development of tourism and indicators for monitoring the effectiveness of the suggested measures were proposed