Marketingové zhodnocení lyžařského areálu

My thesis is focused on the marketing evaluation of the visitors of Dolni Morava Relax & Sport Resort during the winter season. The main content of the thesis is the description of the current state and consequent evaluation of satisfaction with offered service. Identification of the client is also important. The thesis includes theoretical part which defines basic terms related to marketing, services and tourism and of practical part which consists of the characteristics of the resort, description of the service and results of a survey. The conclusion is dedicated to suggestions and recommendations