Analýza vzájemného vnímání interkulturních odlišností Čechů a Němců v obchodním jednání

The aim of the thesis is to analyze the mutual perceptions of intercultural differences between Czechs and Germans in business negotiations. Currently, more and more international companies in the Czech republic are based on the cooperation between Czechs and Germans. Mutual cooperation between the representatives of these nations brings many positive effects, but it can also lead to misunderstandings and conflicts, mainly due to the different understanding of some aspects of foreign culture. In theoretical part, the thesis deals with concepts such as globalization, culture, nation and nationality. Furthermore, it deals with intercultural psychology and intercultural communication, which is also related to prejudices and stereotypes. At the end of the theoretical part there is a reference to the cultural dimensions and standards, international business environment and business cooperation between Czechs and Germans. The empirical part describes the semantic differential method, which was the basis for the research. In this research, Czech and German respondents, who are frequent participans in businness negotiations, were addressed