Výzkum zájmu spotřebitelů o fotografické služby

My bachelor thesis deals with marketing research which is focused on the interest of consumers of photographic services. I also examine what is the influence of various factors linked to photographic services as well as to ordinary live on the consumer. The aim of my thesis is to discover the opinion and preference of consumers. The bachelor thesis is divided into two main parts, the theoretical part and the statistical one. The theoretical part includes the statistical and marketing theory. The practical part is composed of my research, thus the collection of statistical information and its interpretation