Návrh strategie vybraného podniku

This thesis deals with strategies and strategic management. The aim of this thesis is create a corporate strategy for the company Kabelové bubny a bedny s.r.o., which should lead to improve situation of the company. The thesis is divided into theoretical and practical part. The theoretical part is focused on strategy and strategic management. Another text is dedicated to strategic analysis of external and internal environment of the company and also the methods and models that are the basis for the formulation of a new strategy. The theoretical part is concluded with a discussion of strategy implementation. The practical part contains analysis and models presented in the theoretical part. On this base is proposed corporate strategy. The conclusion is devoted to overall summary of the research and design of the new strategy, which is also clearly drawn in a graphical model