The Proposal of Company Development

The bachelor´s thesis serves as a proposal of a strategy for company´s further development. The company´s main business activity is production of cosmetic products. The starting point for this thesis is analysis of actual situation of the company and its processes. The thesis has three parts while the first one is theoretical and deals with the question of strategy proposal and strategic analysis, in the second part there is an analysis of the current condition of a company and the third part offers a practical suggestion of company´s options and steps it can take in order to achieve further development