The Marketing Strategy Proposal of the E-shop

The main aim of this thesis is to propose a useful marketing strategy for an online store Fairko.cz. The biggest emphasis is going to be laid on the use of the Internet and social networks which have achieved a significant increase of the number of active users in recent years. It is also going to be done an analysis of the company. I´m going to propose an useful marketing strategy by virtue of the analysis to achieve the main goal of the online store which is to increase pageviews