Business Plan

The object of the bachelor thesis is concerned with elaborating a business plan for purpose of business development. Work is focused on innovation in marketing and supply of goods to customers. In the theoretical part of thesis are given knowledge for creation e- commerce, business plan are described and procedures for project implementation. The object of the practical part is analysis of potential for marketing development and the proposal for e-commerce intended for expansion of the company INTERNOVA - CZ GmbH, spol., s. r.o. The final section presents an analysis of the conditions under which the company can successfully develop