Proposal of Marketing Strategy for Family Hotel Chateau Mill

This bachelor thesis, called „Proposal of marketing strategy for family pension Chateau mill“, focuses on analyzing of current stage of marketing plan and suggestion for marketing strategy. First part contains theoretical interpretation of marketing in general and important marketing definition. Second part of this thesis presents basics information about family pension Chateau mill and analyses current marketing situation. SWOT and SLEPT analysis had been used to analyze the current stage of pension. The last part of bachelor thesis gives a proposal for improving the efficiency of marketing strategy and increasing attendance