E-marketing Model of Bank Sector

The bachelor thesis treats of comparison of key banks of the Czech Republic in light of offered services for various kinds of clients. The choice of the banks is reduced in two particular banks ( Česká spořitelna, Komerční banka). Further, the thesis describes the e-marketing plan of the banks ( what service can be provided to the client by the bank in light of e-banking), their foundation, history and present, as well as their general conditions for opening of an account at each of the mentioned banks