The model of the e-marketing for the company SSK Třinec, a.s.

The paper focuses on marketing, Internet and, predominantly, the connection of marketing and Internet, the so-called electronic marketing. The theoretical part deals with the issues of marketing, forms of electronic marketing and the most widespread form of electronic marketing, i.e. web presentation. The practical part is predominantly devoted to the characteristics of S.S.K., a. s., and, in addition, to the analysis of the company’s web site and the design of the its new website