Company Performance Assessment According to Model Start Plus

This master´s thesis deals with the evaluation of the company´s performance. The first part consists of theoretical concepts such as a quality and performance. It is also focused on the evaluation and measuring instruments of the performance. In the analytical part the company is presented and also its key competitors. The complex analysis of the company is carried out by means of evaluation, multiple criteria-based on the model of the Quality Council of the Czech Republic, model Start Plus. There are also scored various criteria of the model, there are determined strengths and areas for improvement and on the basis there are described suggestions for the improvement