E-commerce strategy

This PhD thesis deals with the issue of electronic commerce with a primary focus on customers. The reason and purpose of the doctoral thesis is a growing need and increasing requirements for the creation of electronic transactions. Research has been conducted, showing that the scope of electronic commerce is of great importance and will increasingly need to build a broader and more developed network of virtual stores. In the work attention is paid to the very issue of e-commerce and CRM issues. The objectives of thesis are: to define a new model system of electronic commerce, the methodology of the new direction of the electronic business, to propose an appropriate methodology for the new direction of e-commerce and application of new methodologies and strategies of e-commerce trends. Theoretical knowledge in the work is based on various sources by both Czech and foreign authors. In this work are described in detail the steps and results of practical research and exploration. There are discussed the development and operation of e-commerce, and recommendations for the future are suggested. The basis for the development of the doctoral thesis was a study of existing literature, and primary research in a company with an important position in the market. The work is aimed to serve science, educational purposes in education and as a handbook for the emerging e-commerce, and is the basis for further research and scientific work in the field of electronic commerce