Corporate Social Responsibility in Supplier-Customer Relationship

The doctoral thesis deals with the concept of corporate social responsibility in supplier-customer relationship. A corporate social responsibility is a current issue related to many areas of the society. The media usually presents the topic in connection with a market behavior or behavior to employees or other subjects or in their relation to environmental issues. Both OSN and EU have been interested in this issue since 1990´s because they perceive the social responsibility as a way to a sustainable development. The crucial thing is that even the companies themselves, which should be the “executor”, started to be interested in its implementation. The thesis analyses the situation on the business market in the Czech Republic in the field of corporate social responsibility issue. Moreover, the thesis investigates the researches of the current state of the theoretical knowledge of the issue for the purpose of the thesis, a large-scale research was carried. The research investigated to what degree the corporate social responsibility influences the supplier-customer relationship. However, above all the research was focused on the existence of the codes of conduct of the suppliers and also the sequence between codes of conduct set by customer to company and codes of conduct set by company to supplier. The third key area of the research was to find out to what degree the corporate social responsibility contributes to the overall evaluation of a supplier by a company. The analysis of the data collected served for the acceptance of rejection of the hypotheses stated at the beginning of the thesis. The results and the findings gained are summed up at the end of the thesis. The practical as well as the theoretical contributions are mentioned as well