Marketing Mix of the Company

This diploma thesis deals with the improvement of communication mix of the Nitara Company Ltd. The theoretical part explains basic concepts, describes marketing and focuses on competitive analysis, marketing mix and tools of communication mix. In the analytical part we are acquainted with Nitara Ltd. and its activities. This part of the work includes the analysis of the marketing environment of the company and its marketing mix. In the last part I propose a new communication mix which should result in the improvement of financial situation and also increase sales in new business areas