Development of Business Activities of the Companies with the Retail Sales

Master's thesis deals with the development of business activities in the retail sale of goods. The first part of thesis summarizes the theoretical knowledges, terms and tools related to this issue. The second part of the master's thesis is devoted to the analysis of the current condition of retail market and to a concept of strategy for business development. Above all, improving competitiveness and consolidate its position as the market using modern information technology