Promotion of the IT E-shop on the Social Networks

This thesis deals with the promotion of IT Internet business on social networks. The theoretical part describes the social media and networking, marketing strategy and selected metrics and indicators on social networks. The practical part is dedicated to the analysis of actual company promotion on social networks. The promotion of the company will be compared with the competitors using selected metrics. On the basis of this analysis will be determined the proposal of amendment to the marketing strategy and communication on social networks