Add to ORKGThe aim of this thesis is to define the subjective value of stock company VINSELEKT MICHLOVSKÝ by using selected yield methods of valuation. Valuation will be made to 1. January 2011 and will be used for internal needs of management. The theoretical part explains the main concepts and describes the methodological approaches, related to the valuation of the company. Theoretical basis of literature search are developed and applied to specific business entity in the next section. The practical part is introducing the evaluated company, includes the results of the strategic and financial analysis and in the final stage also the suggestion of valuation