Add to ORKGThe aim of my Bachelor thesis is to create a business plan for the new founded company Gefestus Ltd., which will operate the bar with a unique system of loyalty and gamification. Before the actual business plan goes a theoretical part, which defines the basic concepts and basis for preparation of a business plan. The plan itself is designed for business owners as informational background with an emphasis on marketing and description of the USP. On the base of analyzes will be also made an evaluation of the viability of the project, set conditions for successful realization of the project, also will be analyzed and composed predictions of financial results for the first year of business in pessimistic, realistic and optimistic way