Add to ORKGThe aim of the thesis is the implementation of the strategic analysis of the company Carla, Ltd. for the period 2010 - 2014 from the perspective of an external analyst. Bachelor thesis is normally divided into two main parts. In the theoretical part the methodology of the analysis of internal and external business environment. In the practical part, the company and its general characteristics. Followed very strategic analysis, within which to apply their theoretical knowledge. It also includes financial analysis, which is used for assessing the financial health of the company. The knowledge gained throughout the analysis results in a SWOT analysis, under which it is proposed any changes and recommendations for creating business strategy