Strategic Analysis of the company Krakonoš, s.r.o.

The main goal of this thesis is the implementation of the strategic analysis. The aim of this work is to perform a strategic analysis of the company Krakonoš, s.r.o. The first part deals with interpretation of the selected methods of the strategic analysis, which are applied in the practical section. The practical part consists of macro- and micro-analysis. SWOT analysis will be summarized all the findings. The result is a recommendation for the future