Add to ORKGThis bachelor thesis deals with issue of optimizing websites for search engines and by that ensuring better position in search engine result pages. The aim of the thesis is to clarify basic knowledge from this area followed by its application in practical analysis of particular website. The theoretical part of this thesis explains the basic terms from SEO and operation of fulltext search engine, mainly the operation of search engine from Google Corporation. In practical part of the thesis there are two options of SEO analysis applied. First option is the analysis by online SEO analyser, which points out the irrelevancy of results of similar online toolbars. The second option is own analysis and monitoring specific factors listed in the theo...