Entry of Manufacturing Firm to the EU Market

This diploma thesis considers the possibility for Ukrainian manufacturing company entry into the Czech market. The diploma thesis aim is to analyze the possibility for the Ukrainian company entry to the Czech Republic and to choose an optimal form of an entrance. And on the basis of these results to offer the standardized method for the entry of the Ukrainian company into the European market. For achievement of the diploma thesis aim the most used methods are analysis, synthesis and comparison. Main analytical tools are Porter's five forces analysis and PEST analysis. Approach to the choice of the best form for an expansion to foreign markets can be used by the companies in case of making decision on geographical diversification of its zone of sale