Market Entry Strategies with a Focus on Swedish Market

The diploma thesis is devoted to market entry strategies, afterwards it is focused on entry to swedish market of selected company.The first chapter theoretically describes market entry strategies. The second chapter is focused on swedish market, as a target market of chosen company. The main part of this chapter pursues description and analysis of swedish entrepreneurial environment. Therefore two reports are used: Doing Business Report and Global Competitivness Report. The third chapter describes market entry of selected company, the fourth part evaluetes its rate of success. The aim of this thesis is to analyze reasons and market entry strategies, evaluate swedish market from the perspective of the Czech company entering the swedish market and at the end to assess the rate of success of the market entry