Modern Technology's Influence on Consumer Behavior

This bachelor thesis is focused on change in consumer decision journey as a result of new Information and digital age. It follows technological progress since middle of twentieth century till today. The thesis analyzes which new touch points were brought into the marketer-consumer relationship when new technologies emerged, how new channels have affected consumers and how brands can profit from it. To meet the aims of the work, only the most important technologies and applications are chosen. These are described in detail and demonstrated on particular examples, which I have covered during year and half long practice in an advertising agency Leo Burnett