Add to ORKGThe aim of this diploma thesis is first of all clarify the topic of the valuation and the methods of valuation in the first theoretical part and then apply these methods on the selected company Philip Morris, Inc. The theoretical part explains the reasons to perform valuation and how to do it. The practical part consists of introducing the company being valuated and afterwards performing all the analysis explained in theoretical part. The strategic analysis consists of PEST analysis and Porter five forces model. In the financial analysis are analyzed absolute indicators, ratios and differential indicators. Based on the results of both strategic analysis and financial analysis financial plan is created. After this, valuation is made via diff...