The Home of Happy Old Age

The main subject of this diploma thesis is a study on viability of a business plan which is designed for the social care area. The goal of the thesis is creation of the study on which base it will be possible to found and to keep a modern seniors home. The work is divided to a few units, chapters. In the first chapter basic expressions, bound with the viability study, are explained. The second chapter deals with the aging and its aspects, social services and legislation connected with this area of undertaking. The next unit is called Methodics and contains the detailed formal procedure of creating the study. The fourth chapter focuses on the study itself, it compiles all its parts based on the marketing research. The conclusion is an evaluation of the design and comprises a recommendation for improving problematic areas