The Profile of HBO with a Focus on the Original Programming in Czech Republic and Possibilities of Cooperation

Profile of HBO (Home Box Office Inc) - premium cable and satelite network marked as quality television. Reflecting on HBO within a broader context of the TV medium transformation as a result of postmodern thinking, technological innovations, viewer´s education and the evolution of the audience in the third television era. The emergence, development and expansion of HBO in the United States, Europe and especially in Czech Republic. Analyzing HBO´s original programming and its deliberate differentiation from contemporary original content of broadcasting networks. Examining the long term production purpose of the company, its development, targeted group of viewers, contribution to the culture and cinematography and exploring the possibilities of cooperation. Focusing on the HBO operating principles, its political and economical proceeding, strategy, communication and promotional devices, creative approach and technological innovations towards the future