Add to ORKGMain object of this Bachelor's thesis is Analysation of Marketing Mix Tools of a Company Zemědělské stavby Jihlava, a.s. In theoretical part of bachelor's thesis will be analysed Marketing Mix Tools of a Company with all its instruments and the creation of Marketing Mix Tools. The practical part is focused on the application of the theory from the theoretical part, also on the analysation of Marketing Mix Tools and on the SWOT analysis. On the results of SWOT analysis and on the results of evaluation of SWOT analysis by the method of paired comparisons, are recommended the strategic approachs to the Company, ensuring future development. This recommendations and proposals should serve as basis, for a creation of new Marketing Mix Tools of a ...