Internetový marketing v cestovním ruchu

The Masters thesis focuses on Internet activities implemented in the sphere of international tourism. The data for analysis was collected by the author during the years 2013-2015. Based on insights discovered during employment with Aqua Vita travel agency and information from specialized literature, the author conducts analysis of the current Internet marketing tools implemented by the company. Based on the results of the analysis, the author suggests several improvements for Aqua Vita travel s.r.o. The recommendations are aimed to increase the efficiency of the selected Internet marketing tools, to reduce costs and to improve the companys presence online