The aim of the thesis is to analyze the overall image of Slovakia. First, the work argues whether it is even possible to use conventional marketing practices in connection with the country as a brand, what Simon Anholt theory analyzes as well. In the following section, the attention is focused on the evaluation of systematic work and cooperation of government authorities responsible for a unified communication strategy of Slovak promotion and communication with the public. Analysis of Slovak promotion evaluates the effectiveness of media campaigns aimed at the promotion of Slovakia as a tourist destination. At the end, questionnaire survey compares domestic and foreign attitudes to Slovakia, the impact of advertising campaigns on developmen...
Spiš region is one of the most interesting regions in Slovakia. It has many natural and cultural mon...
Although public diplomacy and nation branding as research topics do not currently represent a signif...
This work deals with the analysis of destination marketing of Visegrad countries, Slovakia, Czech Re...
Úkolem diplomové práce je analyzovat celkový image Slovenska. Nejprve práce polemizuje, zda je vůbec...
The paper deals with the problem of Slovak image abroad. Slovakia is a small country in terms of pop...
The objective of the diploma thesis was to evaluate the current position of perception of the Hungar...
The aim of this thesis is the analysis of the sport project "S ČT sport na vrchol" during the years ...
The diploma thesis focuses on local marketing campaign Made in Slovakia, created by international ph...
The diploma thesis focuses on the concept of nation branding in foreign policy in general but especi...
AbstractNowadays, markets are globalized, number of competitors increases and customer's demands for...
This bachelor thesis deals with the issue of national tourist organizations. After clarifying the ba...
The objective of the bachelor thesis is to analyze the position of Slovakia and its opportunities fo...
The bachelor thesis is dedicated to the image of the Czech culture represented in a variety of the C...
Nowadays, there is an increasing number of countries which focus on building an effective public dip...
Nation Branding, a political and social phenomenon of the past twenty years, is often incorrectly in...
Spiš region is one of the most interesting regions in Slovakia. It has many natural and cultural mon...
Although public diplomacy and nation branding as research topics do not currently represent a signif...
This work deals with the analysis of destination marketing of Visegrad countries, Slovakia, Czech Re...
Úkolem diplomové práce je analyzovat celkový image Slovenska. Nejprve práce polemizuje, zda je vůbec...
The paper deals with the problem of Slovak image abroad. Slovakia is a small country in terms of pop...
The objective of the diploma thesis was to evaluate the current position of perception of the Hungar...
The aim of this thesis is the analysis of the sport project "S ČT sport na vrchol" during the years ...
The diploma thesis focuses on local marketing campaign Made in Slovakia, created by international ph...
The diploma thesis focuses on the concept of nation branding in foreign policy in general but especi...
AbstractNowadays, markets are globalized, number of competitors increases and customer's demands for...
This bachelor thesis deals with the issue of national tourist organizations. After clarifying the ba...
The objective of the bachelor thesis is to analyze the position of Slovakia and its opportunities fo...
The bachelor thesis is dedicated to the image of the Czech culture represented in a variety of the C...
Nowadays, there is an increasing number of countries which focus on building an effective public dip...
Nation Branding, a political and social phenomenon of the past twenty years, is often incorrectly in...
Spiš region is one of the most interesting regions in Slovakia. It has many natural and cultural mon...
Although public diplomacy and nation branding as research topics do not currently represent a signif...
This work deals with the analysis of destination marketing of Visegrad countries, Slovakia, Czech Re...