The Prospects and the Limits of the Czech Cultural Diplomacy in Sweden

The aim of this thesis is to identify the prospects and the limits of the Czech cultural diplomacy in Sweden. On the one hand, it formulates particular recommendations on how to use present and newly emerging opportunities more effectively; on the other hand it tries to find a way to overcome its present limits. The thesis is divided into four chapters. The first chapter deals with the theoretical background of cultural diplomacy and current issues its actors, cultural institutes in particular, encounter. The second chapter seeks to answer what kind of an image the Czech Republic wants to promote abroad and what specific issues it faces in Sweden. The third chapter evaluates some of the Czech cultural diplomacy activities in Sweden by analysing selected programme areas. The fourth chapter offers a complex evaluation of the role of the Czech Centre in Stockholm and the organization as a whole