Management of the selected personnel company

This Bachelor thesis is focused on the analysis of the mediation sector of personnel services. The purpose of the research is to analyze market conditions and inner environment of the chosen personnel company Best Point Plzeň s.r.o. Bachelor thesis is divided into two parts. The theoretical part is focused on familiarization with the problem of the topic. The main source of information is the study of professional literature and information is obtained from the Internet. In the practical part the optimal business plan based on current trends in management of human resources is drafted. The following analyse are used: STEP analysis, Porter's model, SWOT analysis and analysis marketing mix. All shortcomings, threats, opportunities and assets were summarized according to the analysis. In conclusion an appropriate solution is suggested