From book to screen : changing genre patterns and communicative purposes

This article is based on a genre-based study of EFL educational websites on two text levels: the surface (screenshot) level and the hyperlinked level. Findings suggest that genre patterns on the surface level emulate those of printed course books, whereas the hyperlinked level reflects textual patterns and participant roles typical of the ‘digital media space’. These findings are discussed in the light of the Norwegian national EFL subject curriculum’s construal of ‘digital skills’